Emily Oberg of Sporty & Rich's Lucky 13 Shopping Picks - HarpersBAZAAR.com

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Emily Oberg already had a large Instagram following and a buzzy career at Complex, but instead of exclusively wearing other brands in pretty pics, she decided to start her own. Following the creation of a print magazine of the same name and the subsequent merch collection, Sporty & Rich was born—and promptly launched countless copycats. Some might argue that's the mark of a truly good idea. The photogenic T-shirts, baseball caps, and sweatshirts and sweatpants with cool logos are hard to keep in stock, and have amassed a legion of fans in a very short time. "Sporty & Rich is like living in a Slim Aarons photo," Oberg tells BAZAAR.com.

For her own shopping philosophy, the designer subscribes to a less-is-more approach, "Buy less. Invest in timeless, well-made pieces that you'll have forever," she says. See what makes the cut in her 13 lucky shopping picks.

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Embroidered cotton-jersey hoodie

Sporty & Rich net-a-porter.com

$150.00

Sporty & Rich’s classic hoodie, perfect for pairing with absolutely anything.

18 Karat Gold 135 Grams Serpenti Tubogas Snake Watch

Bvlgari 1stdibs.com

$21,000.00

Pure elegance. One day!

Blue Buttown-Down

Charvet MrPorter

$495.00

The best men's button-down.

Embroidered Cotton-Twill Baseball Cap

Sporty & Rich modaoperandi.com

$60.00

We referenced vintage NBC merchandise for this, one of my favorite logos!

Nina Ribbed-Knit Midi Dress

Khaite net-a-porter.com

$980.00

Everyone needs a perfect LBD.

Audrey Azul Earrings

Sophie Buhai sophiebuhai.com

$595.00

My favorite jewelry brand. I love these statement earrings.

SRHWC Crew Sweat

Sporty & Rich endclothing.com

$159.00

Sporty & Rich’s SRHWC crew sweatshirt, so comfortable and easy to wear.

The Marion Sweater

Khaite khaite.com

$1,380.00

I love Khaite for their knitwear. It's cozy and chic!

Mid-Century Modern Green Velvet "Elda" Italian Lounge Chair

Joe Colombo 1stdibs.com

$10,851.00

My dream chair. I love space age and color for interiors!

Cashmere Cable Knit

Totême toteme-studio.com

$650.00

I love Totême.

Cashmere Cable Knit Slacks

Totême toteme-studio.com

$670.00

This set is my favorite loungewear look right now.

Classic Cotton-Jersey T-shirt

RE/DONE net-a-porter.com

$95.00

The perfect white tee. I wear one every day.

Small Bone Cuff

Tiffany & Co. tiffany.com

$1,100.00

I always loved this cuff. Its practical and elegant, and can be dressed up or down easily.

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Emily Oberg of Sporty & Rich's Lucky 13 Shopping Picks - HarpersBAZAAR.com
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