Traditional watches to get a sporty twist as athleisure trend picks up in 2020 - Economic Times

By Kulbhushan Seth

Since its invention in the early 16th century, watches have been an intrinsic part of our daily lives. The category has seen a transformation shift over the years with various trends that have ruled the market, but the core offering of a watch has stood the test of time.

Fast-forward to the 20th century, watches have moved from being merely utilitarian to offering unique features that make them a must-have statement accessory. With rising disposable incomes of a strong millennial base and the advancement of smart wearables, the trend of watches is here to stay.

The rise of casual and sports-inspired dressing has given rise to the raving trend of athleisure. It is not just restricted to fashion, but has spread across accessories and primarily watches as a category. 2020 will see the athleisure trend gain momentum and capture the sporty consumer, one who enjoys a stylish look even in their casual attire.

The growth of fitness and healthy lifestyle has added impetus to the athleisure trend. Today, consumers are extremely conscious of their health, and in addition to following an active lifestyle, they are likely to dress the part.

Sporty watches - Baby GA-110-7A1DR and G-SHOCK GA-2000 - by Casio.

Globally, as well, the trend of comfortable, functional fashion has been growing as leading celebrities and fashionistas flaunt the athleisure trend. At Baselworld, the world’s biggest watch and jewellery fair, traditional watch brands have been showing sports-inspired timepieces. Global watch brands have introduced a range of athleisure watches. They are designed in a way that one can wear them all day long, from the office to outdoor activities.

The athleisure trend is set to dominate 2020. Here are a few tips to style your athleisure watch:

• Add a sporty avatar to your work look, and relaxed fashion to your weekend getaway
• Ace the athleisure look with sneakers and comfortable tracks
• Get creative by making it a statement accessory. Dress in classic, block colours

For 2020, no millennial wardrobe will be complete without a stylish watch. Add the sporty touch to your personality.

(The author is Vice President of Casio India)

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Traditional watches to get a sporty twist as athleisure trend picks up in 2020 - Economic Times
"Sporty" - Google News
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